Idiocracy depicts a terrifying future where the 20th century average man is unfrozen and find himself the smartest man in the world. Everyone in the world from doctors to the president is entirely mindless and advertised too relentlessly. To our benefit, we get to see these ads at length in the film, as well ad the DVD collateral. TriviaHappy sat down with the designer of these ads, Ellen Lampl, and shed some light on the process. It's a great read for those familiar with the film.